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Literature ReviewTrade is a wide concept; it could be local or international. In international trade different countries are involved while for the local trade only local business and local bodies are involved. For the success of business and to continuously improve the business performance it is important to keep the market segment satisfied.With the advent of technologies, countries and organization to get a financial advantage in the global market have adopted new methods and techniques (Jahanshahi et al., 2011). Organizations are using new online platform to share information related to the products with their customers (Parks, 2008). These online platforms are referred to E-commerce. E-commerce is one of the critical factor that enable businesses to grow in the competitive markets and enable easy import and export of the products of services across different countries (Maignan and Lukas, 1997). E-commerce help customers to get complete information regarding products that enable them to make their buying decisions without leaving homes. Not only the customers, but also for B2B (Business to Business) trade the e-commerce is preferred. E-commerce enable easy and smooth communication between different businesses to share products, and services that could be helpful in business growth. E-commerce is having positive impact on the international and local trade because of its agility. By traditional means it was not possible for the organizations to have smooth communication with customers and other businesses (vender or retailer), but with e-commerce, businesses can get feedback from their customers and partners more quickly and resolve their queries (Revinova, 2019). E-commerce is one of the emerging method specially for businesses that are operating in under-developed countries and it is defined as sharing of goods and tangible products by the customers by using the digital means i.e. internet. Practically we are having examples of Daraz, Alibaba, Amazon which are online platform used by different business to sell the products and services to the customers and operating successfully across the globe (Revinova, 2017).Electronic commerce is one an effective method that influence the trades of developed and underdeveloped countries in different ways. For instance, it is stated by Panagariya, which for developed countries c-commerce is having benefits in short run while for the under-developed countries, the adoption of e-commerce is beneficial if it is used for the longer period of time (Panagariya, 2000). E-commerce smoothen the flows of goods and communication that help businesses to grow and most of the under-developed countries are not familiar with the internet and online platform that is why organization using online platform may not get benefit at the start and firm required to put an extra energy to create awareness among its market about the online platform (Domański and Adamczak 2016). While for the developed countries most of the individuals are well aware of the internet that is why it is easy for them to operate and get profit at the earlier stages of their businesses. In other words the lack of infrastructure of the underdeveloped countries is one of the reason that they could have advantage in long term but may not be in short term (Adel, 2015).Trade across the globe is positively influenced by the technology and innovation. According to Datareportal, around 4.95 of billion people across the world are using internet in January 2022 which is more than 50% of the world total population (dataportal.com, 2022). From these stats it is clear that most of the population is familiar with the internet and they are using internet for every purpose, from the research prospect to the buying from online platforms (Malkawi, 2007). This is the reason why every business is having strong impact of internet and every business is trying to use online platform to extend all across the globe .One of the major impact of E-commerce on the business is that it enabling organizations to manufacturing high quality products and delivering it to the customers at the lower possible cost.According to previous researches, the e-commerce is having strong and positive impact on the trade because used of digital means for the businesses enable organizations very quick, smooth, cheaper and the high quality way to share information with the customers and for other business (Daly, John and Robert Miller, 1998). For international trade it was difficult for the firms to share information, products across the borders, even getting information for trading in another country was an expensive process (Kong et al., 2004). E-commerce make it easy, simple and significant to get information without physically visiting places and then deciding whether to buy or not from a particular business. Secondly, e-commerce enable parties to directly transfer funds to each other without any barrier and without meeting or visiting that party (GuoHua et al., 2021). In similar way, e-commerce enable organizations to share products with its customers without sharing the prototypes with its clients or business (Freund, and Weinhold, 1998).The use of electronic media and the internet can make initiating and conducting commerce much quicker, simpler, and affordable. When it comes to getting information across national borders, gathering information is an expensive task. In fact, these expenses might be so enormous that they constitute a significant trade barrier.Previously For B2B, traditionally supplier and retailer both needs to be in closed proximity but with e-commerce they can share information related to their products without having any ace to face meetings instead they can make deals by using online platforms. This results in lowering the cost for sharing information and help in taking the right decision regarding the buying of products.One of the major element in trade is to find a supplier who can deliver the product according to the need and demand, so traditionally companies visits different countries, cities and place to find out the accurate supplier for their work (Lumpkin, 2002). However, with e-commerce organizations and even customers can get quote with in few minutes regarding the product they want (Molla and Heeks, 2007). Based on the information provided by the suppliers help customers and business to decide whether to buy from a business or not (Taher, 2021). This results in save of money and time, secondly customers and businesses are having more alternatives and more variety to choose the best among the given suppliers (Freund, and Weinhold, 1999).Previous researches states that businesses that are operating online are performing way better than those businesses which are focusing on traditional means (Olsen, Kalsnes, Kim and Park, 2013).Success of e-commerce depends of the product offered by the companies to the customers (ECLAC, 2002). For example, for digital media products like videos, images and software US generated around 44 billion dollars. in 1999 the total revenue generated by the companies were 150 billion. In 2014, this revenue is increase by 90% (Seock, and Norton, 2007). As the number of internet users are increasing exponentially that is why the impact of e-commerce on the local and international trade is positive and significant. Based on the evidences mentioned it is clear that the e-commerce is the way to go for the businesses and new ventures.For Russia, e-commerce is the most popular way of businesses, around 81% of the population purchase from online platforms and prefer to get their product on their door step (Starostin and Chernova 2016). But still the e commerce businesses needs to improve in Russia. Most of the customers claiming that the communication between them and the product providing company is not effective and they cannot convey their complaints to their respective brands in an effective way.
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